March Educational Learning Event

Business Reply Mail: Effectively Enhancing Your Marketing & Business Projects

Presented by Kathy Battin
CMDSM, MDP, MDC
VP Postal Affairs & Project Management
POSTAL SOURCE, INC.

kbattin@postalsource.com

During the Business Reply Mail Session we will:

• Discuss the process to obtain the proper zip+4 for every category of Business Reply Mail.
• Outline the requirements necessary to transition to the IMb for Business Reply Mail vehicles.
• Review the 4 categories of Business Reply envelope zip+4 codes and what they mean.
• Explore which service level(s) to use for the quantity of Business Reply Mail received on a daily basis.
• Talk about the consequences of not transitioning to the IMb for your Business Reply Mail.
• Learn how to navigate the postal Website Resources available at the USPS website to help create business reply envelopes, cards and labels.

Business Reply Mail: Effectively Enhancing your Marketing & Business Projects

Do you know that using Business Reply Mail can increase your response rate by as much as 60%? Learn the ins and outs of BRM preparation from an industry expert who use Reply Mail on a daily basis. You will learn how to create your BRM using the USPS web tools as well as discuss the service levels of reply mail that best suit your marketing needs.  Examples of best practices and cost savings tips when using BRM will be shared.