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Title: Keeping Up with Customers on the Move
Subtitle: How to leverage NCOALink return codes to reduce returned mail
Description: Every hour nearly 6,500 families, businesses, and individuals move in the United States. And while many file a change of address (COA) with the USPS, it is estimated that nearly half do not. In this session, we will explore various move update strategies and techniques including NCOALink, software, and return codes as data detectives to keep up with customers on the move.
Our presenter will be Chris Lien , Executive Vice President of Postal Affairs for BCC Software, a BlueCrest company. He has been active in the mailing industry for over 30 years and participates in numerous industry associations including the Postmaster General’s Mailers Technical Advisory Committee as a former industry chair. As EVP of Postal Affairs, he is focused on all aspects of the mail supply chain and provides a voice of advocacy on behalf of the thousands of BCC Software and BlueCrest customers. Chris also chairs the Board of Directors of the National Postal Forum.
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