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Navigating the USPS July 2024 Rate Increase

  • 11 Jul 2024
  • 1:00 PM - 2:30 PM
  • Zoom Webinar
  • 85 registrants

Registration

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  • Non-Member Registration

Navigating the USPS July 2024 Rate Increase


Join us for an insightful webinar as we delve into the details of the USPS July 2024 rate increase. This session is designed to help businesses, non-profits, and marketers understand the implications of the new rates and how they can strategically respond to these changes.

Key Topics:

  1. USPS July 14 Price Increase Overview:
    • A comprehensive breakdown of the new rate changes.
    • Detailed analysis of how these changes will affect various USPS services.


  1. Impact on Marketing Mail:
  • Examination of live data showcasing the rate increase impact on both commercial and non-profit letters and flats.
  • Practical examples and case studies to illustrate the financial implications.


  1. USPS Promotions Overview:
  • Introduction to current USPS promotions.
  • Strategies to leverage these promotions to mitigate the impact of rate increases.
  • Tips on optimizing mail campaigns to take advantage of available discounts and incentives.


Benefits of Attending:

  • Gain a clear understanding of the USPS rate increase and its impact on your mailing costs.
  • Learn how to adapt your marketing strategies to the new pricing structure.
  • Discover promotional opportunities that can help offset the increased costs.
  • Access to live data and practical insights from industry experts.
Our presenter for this event is Stephen Colella, Vice President Postal Affairs for The Calmer Group. The Calmark Group is a Mail Service Provider located in Bedford Park IL., providing "concept to mail box" services for the direct mail industry. 


Starting his career in 1973, Mr. Colella has held a variety of management positions in production, customer service, sales and postal affairs.


Mr. Colella is a member of MSMA and is an active member or the MSMA National Board of directors. He is also a member of the South Suburban and New York City PCC.  Mr. Colella has been involved with MTAC for over 25 years, presently representing The Nonprofit Alliance.  He has served as the industry lead for the Emerging Technology & Product innovation Focus Area and also has chaired various MTAC workgroup and User Groups. Presently he is co-chair of the User Group 7-METOR.


To join us for this Webinar:  

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