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The Digital Integration and Revival of Direct Mail - How mailers build powerful, measurable campaigns

  • 21 Oct 2026
  • 2:00 PM - 3:30 PM
  • Zoom Webinar

Registration

  • Member Registration
  • Non-Member Registration

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The Digital Integration and Revival of Direct Mail:


Direct mail is experiencing a technology-driven revival as marketers combine the impact of physical mail with the speed and measurability of digital channels.  This session will show mailers how to build powerful campaigns using clean audience data, meaningful personalization, AI-supported targeting, QR codes, USPS Informed Delivery, digital follow-up and performance tracking

Our Speaker for this Webinar will be Floyd Creecy,PMP, CMDSM, MDC, OSPC.  Floyd is the Contracts Manager/HeiTech Services, LLC

He also serves as the MSMA Executive Director

To register for this webinar:   https://msma.wildapricot.org/event-6875423

Please share this with your colleagues and encourage them to attend

Floyd Creecy, CMDSM, MDC, OSPC            Barbara Fahy, OSPC, MDC

MSMA Executive Director                            Managing Director, AOSP

E-mail:  msma@msmanational.org

Website:  www.msmanational.org

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